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Wise Secret Wife 2025

About

Wise explores personal finance narratives in the 'Secret Wife' commercial campaign. Developed by Little Big Engine, the project features a conversation between three characters set within a residential interior. The spot utilizes live-action technique to ground the dialogue, leaning into a clean, minimalist aesthetic. Bright natural light fills the space, emphasizing neutral tones throughout the domestic setting. Production was handled by Little Big Engine and Zip Films, with post-production and visual effects provided by Cosmic Pictures. Music and sound design were composed by Jam Music Collective.

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