Wise: Secret Wife
Brand
Date
Aug 2025
Description
Wise explores personal finance narratives in the 'Secret Wife' commercial campaign. Developed by Little Big Engine, the project features a conversation between three characters set within a residential interior. The spot utilizes live-action technique to ground the dialogue, leaning into a clean, minimalist aesthetic. Bright natural light fills the space, emphasizing neutral tones throughout the domestic setting. Production was handled by Little Big Engine and Zip Films, with post-production and visual effects provided by Cosmic Pictures. Music and sound design were composed by Jam Music Collective.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Beige
Plum
Background
Living Room
Context
TVC / TV Commercial
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