Wise: Dollar
Brand
Date
Nov 2025
Description
Wise’s 'Dollar' campaign centers on a series of character-driven interactions, featuring a dialogue between three men across shifting environments. The film moves between a professional office setting and a casual lounge area, using a narrative commercial approach to ground the brand within everyday professional and personal contexts. Produced with Havas New York, the live-action project utilizes natural light to frame its subjects against textured backgrounds, including a bookshelf-lined workspace and exposed brick walls. The work captures dynamic exchanges in a conventional horizontal format.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Navy
Olive
Background
Office
Context
TVC / TV Commercial
Associated creatives
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