Wise’s 'Dollar' campaign centers on a series of character-driven interactions, featuring a dialogue between three men across shifting environments. The film moves between a professional office setting and a casual lounge area, using a narrative commercial approach to ground the brand within everyday professional and personal contexts.
Produced with Havas New York, the live-action project utilizes natural light to frame its subjects against textured backgrounds, including a bookshelf-lined workspace and exposed brick walls. The work captures dynamic exchanges in a conventional horizontal format.
