Wise: Tradizione
Brand
Date
Nov 2025
Description
Wise explores narrative storytelling in its Tradizione project, a live-action banking campaign that leans into character-driven vignettes. Shot with cinematic, warm interior lighting, the film captures a conversational exchange between a trio of characters in a residential setting. The piece was developed with Havas New York, highlighting the human element within the broader financial services landscape.
Style
Horizontal, Cinematic, Warm
Industries
Color
Forest Green
Jet Black
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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