Wise: Roots
Brand
Date
Nov 2025
Description
Wise explores personal history in the 'Roots' commercial campaign, developed with Havas New York. The narrative-driven spot features a direct-to-camera performance within a professional office setting, focusing on themes of heritage and ancestry through a comedic lens. The production employs cinematic lighting and live-action techniques to build an inviting atmosphere. The visual aesthetic is defined by a clean, warm palette that balances the storytelling elements against a textured background of bookshelves and period-appropriate decor.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Jet Black
Olive
Background
Office
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.