Wise explores personal history in the 'Roots' commercial campaign, developed with Havas New York. The narrative-driven spot features a direct-to-camera performance within a professional office setting, focusing on themes of heritage and ancestry through a comedic lens.
The production employs cinematic lighting and live-action techniques to build an inviting atmosphere. The visual aesthetic is defined by a clean, warm palette that balances the storytelling elements against a textured background of bookshelves and period-appropriate decor.
