Wise: Bump

Oct 2026

Wise’s 'Bump' campaign centers on the nuances of managing cross-border finances, framing the transition to local checking accounts through a comedic, live-action lens. Set against the backdrop of an indoor ice hockey arena, the narrative follows an exchange between a newcomer to Canada and a local player, leaning into a relatable, fish-out-of-water scenario. The commercial utilizes natural lighting to highlight the textures of athletic gear and fabric, alongside crisp smartphone UI close-ups to clarify the service's functionality. Directed by Little Big Engine, the production team includes director of photography Munn Powell and editor Dan Aronin, with strategic oversight from Ruth Chadwick and Matt White.

Humorous, Horizontal, Commercial, Clean

Sports Venue

TVC / TV Commercial