Willy Chavarria

Sep 2024

The Willy Chavarria Spring/Summer 2025 collection presents a series of editorial portraits that explore the tension between high-fashion tailoring and raw, industrial textures. Photographed by Diego Bendezu and styled by Carlos Nazario, the campaign leans into exaggerated silhouettes—broad shoulders, voluminous trousers, and elongated duster coats—to subvert traditional menswear proportions. The collection channels a distinct streetwear sensibility, pairing athletic jerseys and retro trackwear with sharp, formal elements like ties and polished leather dress shoes. Captured against a recurring, weathered backdrop of peeling turquoise and cream-toned paint, the imagery uses soft, diffused light to highlight the textile contrasts of leather, mesh, and denim. The cast, featuring athletes like Noah Lyles and entertainers including YG, is accented by meticulous grooming from hair stylist Joey George and makeup artist Kuma. The lookbook balances an avant-garde edge with a utilitarian aesthetic, anchored by the heavy, distressed concrete surroundings.

Editorial, Vertical, Gritty

Designer Fashion

Lookbook