Victoria's Secret: It Girl Dressing 2026
Brand
Date
May 2026
Description
Victoria's Secret presents 'It Girl Dressing 2026,' a fashion campaign featuring Hailey Bieber. The photography, led by Zoey Grossman, captures a blend of lifestyle-oriented commercial imagery and editorial portraiture, utilising both warm, soft ambient light and crisp, direct natural light. Styling by Gabriella Karefa-Johnson leans into a relaxed aesthetic. The imagery transitions from bedroom settings to panoramic vistas, pairing delicate lingerie and technical sportswear to highlight the collection's versatility.
Style
Vertical, Warm, Editorial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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