Victoria's Secret
It Girl Dressing 2026
Brand
ProjectIt Girl Dressing 2026
Date
May 2026
Description
Victoria’s Secret presents the 'It Girl Dressing 2026' campaign, a fashion-forward initiative featuring model Hailey Bieber. The photography, led by Zoey Grossman, channels a relaxed, domestic atmosphere, oscillating between intimate bedroom settings and expansive, scenic environments. Stylist Gabriella Karefa-Johnson curates the collection, balancing silk-based lingerie sets with contrasting athletic-inspired pieces. The visuals employ soft ambient light and clean compositions to define the campaign aesthetic, marked by a warm color palette and subtle lens flare techniques.
Style
Vertical, Commercial, Warm
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Burgundy
Context
Advertising Campaign
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