Valentino

Feb 2026

The 'Fireflies' Spring 2026 campaign for Valentino presents a cohesive exploration of luxury fashion set against the backdrop of grand, historic interiors. Directed by Alessandro Michele, with photography by Willy Vanderperre and art direction by Christopher Simmonds, the campaign leans into a painterly, nostalgic aesthetic. The imagery utilizes natural light to highlight the intricate textures of the collection, ranging from sheer, polka-dot blouses and tailored suiting to heavily sequined evening gowns. Styled by Jonathan Kaye, the work emphasizes architectural grandeur, with models positioned within spaces defined by weathered frescoed walls and ornate classical molding. The production employs a desaturated color palette and soft lighting to create an atmospheric, theatrical mood that bridges traditional European opulence with contemporary styling. Supporting the visual narrative, casting direction by Rachel Chandler and set design by Victoria Salomoni unify the series with a consistent, editorial clarity.

Horizontal

Natural light

Luxury Fashion Houses

Advertising Campaign