Valentino: 'Fireflies' Spring 2026 Ad Campaign

Feb 2026

The Valentino 'Fireflies' Spring 2026 campaign captures a series of editorial and commercial visuals set within grand, historic interiors. Directed by Alessandro Michele and captured by photographer Willy Vanderperre, the project leans into a painterly, nostalgic aesthetic. The imagery utilizes soft, natural light to accentuate the ornate frescos and classical architectural details of the setting, creating an atmospheric backdrop for the collection's layered textiles and formal eveningwear. Art direction by Christopher Simmonds establishes a cohesive, moody palette, while styling by Jonathan Kaye highlights the craftsmanship of the garments, ranging from sheer, polka-dot blouses to sequined metallic gowns. The production features a cast including models Amos Laermans, Chloe Oh, Emese Nyiro, LV Yifan, Malena Tafel, Perus Adolwi, Saliou Gueye, Siddharta van der Sluis, and Valery Sergeeva. The campaign, which also includes a cinematic film, is supported by hair styling from Esther Langham, makeup by Yadim, and set design by Victoria Salomoni.

Horizontal

Natural light

Advertising Campaign