Valentino

Jul 2026

For its Qixi 2026 campaign, luxury fashion house Valentino leans into a quiet, narrative-driven aesthetic that feels as much like an archive study as it does a showcase of seasonal couture. Through the lens of photographer Wing Shya, the imagery channels a cinematic intimacy, utilizing moody lighting and natural light to transform library-inspired archives and dim interiors into stages for contemplation. The campaign, which was crafted with vision from designer Alessandro Michele, expertly navigates a sophisticated color palette of deep amber, gold, and dark tones to create a sense of timelessness. Stylist Luca Galasso anchors the visual story through rich textures, pairing structured tweed jackets and gold-buttoned coats with delicate accessories that highlight the meticulous craftsmanship of the collection. The inclusion of model Yidan Huang, whose portraits are framed by architectural elements and glass reflections, emphasizes a sense of depth and mystery. By employing techniques like low-key chiaroscuro and split-screen editorial compositions, the project transcends traditional advertising, leaning into a more profound, atmospheric mode of storytelling. The result is a series of portraits that feel profoundly personal, where the Valentino Garavani identity is woven seamlessly into the fabric of the subjects' environments, ultimately presenting a refined vision of luxury that prizes stillness, detail, and emotional resonance in an increasingly fast-paced fashion landscape.

Editorial, Vertical, Cinematic

Natural light

Luxury Fashion Houses, Fashion