Valentino

Jul 2025

The Valentino Chinese Valentine's Day 2025 campaign explores a romantic, pastoral narrative through a series of editorial images. Set within lush meadows and grassy landscapes, the visuals lean into a nostalgic atmosphere, balancing the collection's ornate patterns and textures against the soft, organic backdrop of nature. Photographed by Julie Greve with design by Alessandro Michele, the project captures models including Zixiao Zhao in various outdoor settings. The campaign utilizes consistent natural light and clean, vertical framing to highlight the collection's accessories and apparel, maintaining a cohesive aesthetic that feels both grounded and refined.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign