Valentino

Nov 2025

Valentino’s 2025 'DeVain' campaign marks a shift toward eclectic, artisanal storytelling, leaning into a painterly aesthetic that bridges luxury fashion and surrealist fine art. Under the creative direction of Alessandro Michele, the campaign utilises a mix of mediums to showcase the season's leather and embroidered handbags, moving between high-contrast still-life compositions and layered graphic sequences. The imagery employs collage techniques, retro-inspired print layering, and oil-painting textures to create a dreamlike, multi-paneled narrative. Whether arranged in classical Dutch-master-style still lifes featuring fresh produce and dark, mood-driven lighting or integrated into vibrant, animated sequences, the campaign relies on cinematic VFX and saturated graphic elements to highlight the brand's latest accessories. Videography by Paul Octaviou and Tina Tona completes the project, offering a fast-paced and surreal look at the collection.

Artistic, Vertical

Luxury Fashion Houses

Advertising Campaign