The Coca-Cola Company: Euphoria
Date
Jul 2025
Description
The Coca-Cola Company presents Euphoria, a cinematic commercial featuring an ensemble cast in a darkened cinema theater. The narrative focuses on the raw, authentic reactions of moviegoers, capturing a spectrum of emotions ranging from laughter to shock as they engage with the film on screen. Directed with a theatrical approach, the campaign utilizes low-key chiaroscuro lighting to draw focus to the intimate, diverse expressions of the audience. The production, spearheaded by HONE as the agency with The Sweet Shop managing production, emphasizes a highly composed aesthetic through a matte finish and live-action cinematography.
Style
Horizontal, Cinematic, Matte
Techniques
Low-key / chiaroscuro
Industries
Background
Theatre
Context
TVC / TV Commercial
Associated creatives
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