The Coca-Cola Company: Sustainable Packaging Change
Date
Oct 2023
Description
The Coca-Cola Company outlines its transition toward 100 percent recycled plastic packaging in this corporate campaign. The film documents the manufacturing shift for all 500ml sparkling beverage bottles currently distributed in Canada. Produced as a commercial project, the video captures the production cycle within a bottling facility. It utilizes natural factory lighting to highlight the scale of the facility, contrasted against clean white title cards that communicate the company’s environmental announcement.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Scarlet
Pure White
Background
Factory
Context
Brand Film / Corporate Video
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