The Coca-Cola Company: Recycle Me
Date
Apr 2024
Description
The Coca-Cola Company presents Recycle Me, a commercial campaign centered on the circular lifecycle of its packaging. The film utilizes 3D render / CGI techniques to depict a singular aluminium can undergoing a rhythmic, controlled compression against a monochromatic backdrop. Developed by WPP Open X and Ogilvy New York, the spot maintains a clean, minimalist aesthetic that keeps the brand identity central to the deformation process. The project focuses on the material utility of the beverage container through precise digital animation.
Style
Vertical, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Scarlet
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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