The Coca-Cola Company: New Guy - Case Study
Date
Jun 2024
Description
The 'New Guy' case study details the development of a campaign for The Coca-Cola Company. The project outlines the core marketing challenges and strategic product positioning through a blend of cinematic brand sequences and structured text-based breakdowns. Developed in collaboration with agencies Majority and WPP Open X, the project incorporates high-contrast product cinematography alongside polished post-production integration. The final output utilizes live-action techniques to maintain a professional, corporate aesthetic.
Style
Horizontal, Commercial, Clean
Industries
Color
Crimson
Pure White
Background
Solid Colour
Context
Brand Film / Corporate Video
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