The 'New Guy' case study details the development of a campaign for The Coca-Cola Company. The project outlines the core marketing challenges and strategic product positioning through a blend of cinematic brand sequences and structured text-based breakdowns.
Developed in collaboration with agencies Majority and WPP Open X, the project incorporates high-contrast product cinematography alongside polished post-production integration. The final output utilizes live-action techniques to maintain a professional, corporate aesthetic.
