The Coca-Cola Company: Reborn
Date
May 2024
Description
The Coca-Cola Company presents 'Reborn,' a fast-paced animated piece that spotlights the brand's beverage lineup through a blend of artistic techniques. Developed by production studio Le Cube, the project integrates hand-drawn animation with live-action elements to showcase products including Coca-Cola, Sprite, and Fanta. The sequence leans into a retro aesthetic, utilizing a saturated color palette and dynamic graphic elements. With music and sound design provided by Jamute, the work emphasizes energetic framing and illustrative motion to create a rhythmic visual experience.
Style
Artistic, Vertical, Saturated, Retro
Techniques
Animation
Industries
Color
Jet Black
Crimson
Lemon
Context
Advertising Campaign, Music Video
Associated creatives
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