Tesco: Gingerbread House
Brand
Date
Dec 2024
Description
Tesco’s festive campaign for the holiday season transforms a traditional supermarket exterior into a whimsical gingerbread house. The commercial leans into cinematic storytelling, using live-action footage and CGI visual effects to animate a festive street scene filled with candy canes and holiday lighting. Developed in collaboration with BBH London and Iconoclast UK, the project integrates post-production work from Electric Theatre Collective and Trim Editing. The visual execution captures a holiday-themed narrative through layered VFX and deliberate action sequences.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Event
Christmas
Color
Chocolate
Pure White
Navy
Background
Street
Context
TVC / TV Commercial
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