Tesco’s festive campaign for the holiday season transforms a traditional supermarket exterior into a whimsical gingerbread house. The commercial leans into cinematic storytelling, using live-action footage and CGI visual effects to animate a festive street scene filled with candy canes and holiday lighting.
Developed in collaboration with BBH London and Iconoclast UK, the project integrates post-production work from Electric Theatre Collective and Trim Editing. The visual execution captures a holiday-themed narrative through layered VFX and deliberate action sequences.
