Tesco
Gingerbread House
Brand
ProjectGingerbread House
Date
Dec 2024
Description
Tesco introduces a festive campaign for the holiday season, centered on the Gingerbread House commercial. The narrative transforms a suburban supermarket exterior into a large-scale confectionery structure, blending a winter street scene with whimsical holiday details. Produced by Iconoclast UK and BBH London, the film channels cinematic storytelling through a combination of live-action technique and extensive VFX / visual effects. The project features dynamic camera work and integrated CGI, capturing a holiday aesthetic marked by swirling sweets and seasonal lighting.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Grocery
Event
Christmas
Color
Chocolate
Pure White
Navy
Background
Street
Context
TVC / TV Commercial
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