This commercial campaign for Tesco centres on a lifestyle-oriented kitchen setting, starring musician Ellie Goulding. The production frames a casual gathering where Goulding prepares drinks and interacts with friends, utilising natural indoor lighting to maintain a warm and clean aesthetic.
Developed by Simply Social, the project captures a series of candid and posed moments within a residential kitchen environment, highlighting the preparation and service of canned beverages. The work relies on a live-action technique to translate a domestic atmosphere across its commercial presentation.
