Tesco introduces its latest initiative via the 'Stickers' digital out-of-home campaign, highlighting a charitable school donation program. The creative features a vibrant design motif composed of fruit and vegetable illustrations, centered around informational text regarding portion donations.
Developed by BBH London, the project employs a crisp, live-action technique to translate these graphic elements onto urban digital displays. With media strategy provided by Essence Mediacom and post-production by BBH Studios, the campaign maintains a clean, high-visibility aesthetic suited for its street-level commercial placement.
