Tesco Stickers 2025

About

Tesco introduces a dynamic outdoor campaign titled Stickers, utilizing digital advertising infrastructure within a dense urban landscape. The project features integrated screen content at London bus stop shelters, displaying animated, circular sticker-style graphics that serve as a canvas for the brand's promotional messaging. The execution, created by BBH London, leverages a live-action technique to ground the digital elements in the reality of a busy street setting. Pedestrians and local traffic move through the frame, maintaining the focus on the intersection of retail communication and the daily commute. Media planning was handled by Essence Mediacom, with BBH Studios providing post-production and VFX services for the commercial.