Tesco It's Not A Little Thing. It's Everything. 2025

About

Tesco explores the nuances of everyday life in their campaign, 'It's Not A Little Thing. It's Everything.' Produced by Iconocast, the commercial captures the rhythm of routine through a series of narrative vignettes that move from the transit of a rainy parking lot and train ride to the intimacy of home interiors. The film leans into a cinematic visual style, utilizing moody lighting and live-action technique to ground the grocery experience in authentic, lived-in environments. Creative direction was led by BBH and EssenceMediacom, with post-production and VFX handled by ETC and sound design by String and Tins.