Tesco: It's not a little thing. It's everything.

Feb 2025

Tesco explores the nuances of human connection in its latest campaign, 'It's not a little thing. It's everything.' The commercial features a series of vignettes centered on everyday interactions, where characters navigate their daily routines while carrying shopping bags inscribed with emotive messages such as 'Sorry' or 'Thank you.' Developed by BBH London and directed through Iconocast, the spot utilizes a cinematic, live-action technique to ground these gestures in relatable, real-world settings. The production benefits from post-production work by TRIM and ETC, with an integrated sound design by String and Tins that supports the narrative flow of the horizontal commercial format.

Horizontal, Commercial, Cinematic

TVC / TV Commercial