Swatch
Featured Swatch projects
This week's top Swatch projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Swatch · The Jelly Effect 'Magic Carpet'
Swatch explores a dynamic visual narrative in The Jelly Effect 'Magic Carpet,' a commercial video that shifts from a grounded domestic setting into a surreal, aquatic environment. The narrative captures two men on a living room floor before a sudden, wave-like gel immersion consumes the space, centering on a bright red wristwatch during the action. Developed with an emphasis on VFX / visual effects, the project integrates live-action technique with dramatic post-production liquid simulations. The production utilizes high-contrast color grading, blending vibrant red and blue palettes to accentuate the fluid transition between the cozy interior and the immersive water-based environment.
Swatch · Product
This product campaign for Swatch highlights the design and materiality of its latest watch collection through a series of dynamic sequences. Set against fluid, aquatic environments, the film captures the translucent cases and textured straps of the timepieces through a combination of live-action technique and high-end animation. The production, handled by Friend with production service from Solent, utilizes slow motion and VFX to isolate intricate dial and bezel details. Creative direction by MOX and post-production work by Pineapple VFX and Dada Projects define the visual language, while the soundscape is provided by We Are Father.
Swatch · Blockparty
Swatch introduces the Blockparty campaign, a vibrant visual exploration of community and play. The project centers on a neighborhood gathering set against a suburban backdrop, utilizing a highly saturated palette and natural light to define its aesthetic. Developed in partnership with Highsnobiety, the creative direction leans into an energetic atmosphere, featuring a cast in eclectic streetwear. The production, handled by 100%, utilizes live-action technique to capture a series of social interactions around DJ decks and backyard activities, emphasizing the project's playful spirit.
Swatch · Big Bold Jelly Ink
This commercial campaign for Swatch spotlights the Big Bold Jelly Ink timepiece, focusing on the intricate mechanics of its transparent housing. The production leans into high-speed capture techniques to document the interaction between the watch components, trailing ink, and water droplets. With production handled by All Of Us Here, the imagery utilizes underwater cinematography and soft lighting to highlight the product design. The final visual narrative maintains a clean, desaturated aesthetic across the featured sequences.
Swatch · The Jelly Effect 'Shop of Jellies'
The 'Shop of Jellies' commercial for Swatch showcases a cinematic approach to retail storytelling. The narrative follows a woman entering a glowing, neon-lit shop at night, where fluorescent jellyfish and aquarium displays serve as the primary focus. Pineapple VFX handled the post-production and visual effects, utilizing live-action techniques to emphasize the interplay between the dim city streets and the vibrant, illuminated tanks within the shop.
Swatch · The Jelly Effect 'Pipe Dream'
Swatch explores a surreal urban narrative in the 'Pipe Dream' commercial. The film follows a character through city streets, utilizing VFX / visual effects to integrate unexpected elements such as a bursting fire hydrant and a portal within the pavement. The production leans into a cinematic aesthetic, capturing the scene with dynamic camera angles. The sequence is framed during golden hour, relying on natural light to highlight the brand's bright blue timepiece against the surrounding architecture. Pineapple VFX handled the post-production and visual effects work.
Swatch · Pipe Dream
Swatch presents Pipe Dream, a commercial campaign that captures a character navigating an urban environment in a series of sequences. The film uses live-action technique to document movement against city architecture, punctuated by a geyser emerging from a hydrant. Developed by agency MOX with production support from Friend and Solent, the piece utilizes bright natural lighting to maintain an energetic pace. Visual effects from Pineapple VFX and Dada Projects enhance the urban scenes, while We Are Father provides the sound design to complete the commercial format.
Swatch · Little Shop of Jellies
Swatch explores a dreamlike urban narrative in its latest commercial, Little Shop of Jellies. The film centers on a woman wandering through a glowing, atmospheric aquarium shop at night, with the vibrant neon hues of the tanks creating a moody aesthetic. Shot with a cinematic focus, the piece utilizes live-action technique to ground the fantastical environment. The production leans into high-contrast lighting, drawing out teal and green tones that highlight the interplay between the shop’s display and the product. Agency MOX oversaw the creative direction, with production handled by Friend and VFX work provided by Pineapple VFX and Dada Projects.
Swatch · Magic Carpet
Swatch introduces its 'Magic Carpet' campaign, a commercial video spot that centers on the intersection of personal style and dynamic motion. The production blends live-action techniques with immersive visual effects to shift from an intimate domestic setting to aquatic environments. Developed in collaboration with agency MOX, the project utilizes heavy VFX to integrate floating objects and water elements around the product. Production support was provided by Friend and Solent, with additional post-production and visual effects work handled by Dada Projects and Pineapple VFX. The piece features a custom soundscape composed by We Are Father.
Swatch · No Rules. No Limit
Swatch explores kinetic energy in its campaign, 'No Rules. No Limit.' The project focuses on a series of vignettes featuring talent in casual apparel, highlighting the brand’s watches through a blend of saturated color palettes and deliberate, minimalist art direction. Produced by 42 Branded, the commercial utilizes live-action technique layered with post-production elements. The visual narrative incorporates mixed media collage and animated graphic borders to frame the movement of the cast against bright, clinical white backdrops.
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