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Swatch Magic Carpet 2025

About

Swatch introduces its 'Magic Carpet' campaign, a commercial video spot that centers on the intersection of personal style and dynamic motion. The production blends live-action techniques with immersive visual effects to shift from an intimate domestic setting to aquatic environments. Developed in collaboration with agency MOX, the project utilizes heavy VFX to integrate floating objects and water elements around the product. Production support was provided by Friend and Solent, with additional post-production and visual effects work handled by Dada Projects and Pineapple VFX. The piece features a custom soundscape composed by We Are Father.

Brand

Swatch

Credits

MOX
Agency / Creative
Friend
Production
Dada Projects
Post Production / VFX
Pineapple VFX
Post Production / VFX
We Are Father
Music / Sound

Industries

Consumer Electronics

Styles

HorizontalCommercialActionWarm

Techniques

VFX / visual effects
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