Swatch
Blockparty
Brand
ProjectBlockparty
Date
Nov 2024
Description
Swatch introduces the Blockparty campaign, a high-energy commercial spotlighting the brand's latest collection. Developed by agency and creative partners Highsnobiety, the project centers on a vibrant street-side celebration that blends suburban aesthetics with eclectic streetwear. Produced by 100%, the film captures a series of choreographed interactions and social gatherings. The aesthetic leans into a cinematic, highly saturated palette, utilizing natural light to accentuate the warm, outdoor setting and playful atmosphere.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Magenta
Sky Blue
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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