Swatch: Blockparty
Brand
Date
Nov 2024
Description
Swatch introduces the Blockparty campaign, a vibrant visual exploration of community and play. The project centers on a neighborhood gathering set against a suburban backdrop, utilizing a highly saturated palette and natural light to define its aesthetic. Developed in partnership with Highsnobiety, the creative direction leans into an energetic atmosphere, featuring a cast in eclectic streetwear. The production, handled by 100%, utilizes live-action technique to capture a series of social interactions around DJ decks and backyard activities, emphasizing the project's playful spirit.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
Natural light
Industries
Color
Magenta
Sky Blue
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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