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Swatch Product 2025

About

This product campaign for Swatch highlights the design and materiality of its latest watch collection through a series of dynamic sequences. Set against fluid, aquatic environments, the film captures the translucent cases and textured straps of the timepieces through a combination of live-action technique and high-end animation. The production, handled by Friend with production service from Solent, utilizes slow motion and VFX to isolate intricate dial and bezel details. Creative direction by MOX and post-production work by Pineapple VFX and Dada Projects define the visual language, while the soundscape is provided by We Are Father.

Brand

Swatch

Credits

MOX
Agency / Creative
Pineapple VFX
Post Production / VFX
We Are Father
Music / Sound
Friend
Production
Dada Projects
Post Production / VFX

Industries

Consumer Electronics

Styles

HorizontalCommercialActionClean

Techniques

AnimationSlow motionVFX / visual effects
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