The 'Shop of Jellies' commercial for Swatch showcases a cinematic approach to retail storytelling. The narrative follows a woman entering a glowing, neon-lit shop at night, where fluorescent jellyfish and aquarium displays serve as the primary focus.
Pineapple VFX handled the post-production and visual effects, utilizing live-action techniques to emphasize the interplay between the dim city streets and the vibrant, illuminated tanks within the shop.
