Swatch explores a dynamic visual narrative in The Jelly Effect 'Magic Carpet,' a commercial video that shifts from a grounded domestic setting into a surreal, aquatic environment. The narrative captures two men on a living room floor before a sudden, wave-like gel immersion consumes the space, centering on a bright red wristwatch during the action.
Developed with an emphasis on VFX / visual effects, the project integrates live-action technique with dramatic post-production liquid simulations. The production utilizes high-contrast color grading, blending vibrant red and blue palettes to accentuate the fluid transition between the cozy interior and the immersive water-based environment.
