Swatch explores a dreamlike urban narrative in its latest commercial, Little Shop of Jellies. The film centers on a woman wandering through a glowing, atmospheric aquarium shop at night, with the vibrant neon hues of the tanks creating a moody aesthetic.
Shot with a cinematic focus, the piece utilizes live-action technique to ground the fantastical environment. The production leans into high-contrast lighting, drawing out teal and green tones that highlight the interplay between the shop’s display and the product. Agency MOX oversaw the creative direction, with production handled by Friend and VFX work provided by Pineapple VFX and Dada Projects.
