Sportmax

Sportmax · Pre Fall 2024 Lookbook

The Sportmax Pre Fall 2024 lookbook presents a precise study in contemporary tailoring and tactile materiality. Across the series, the collection balances structured silhouettes—ranging from oversized blazers and leather trench coats to sharp, double-breasted pea coats—with fluid, shimmering textures such as crystal-embellished mesh and lustrous satin. Photographed by Annemarie Kuus, the imagery leans into a minimalist aesthetic, utilizing clean, seamless backdrops and diffused, soft lighting to elevate the garment construction. Art direction by Heiko Keinath and fashion direction by Elodie David Touboul ensure a cohesive visual language, punctuated by deliberate styling choices like futuristic eyewear and geometric leather accessories. The editorial frames these pieces with a focus on refined finish and subtle tonal layering.

Sportmax · Dir. Mario Sorrenti

Sportmax · Sportmax

Sportmax · Sportmax Resort 2026

Sportmax presents its Resort 2026 collection through a series of crisp editorial portraits, foregrounding the house’s focus on sharp tailoring and structured silhouettes. Photographed by Boris Ovini, the campaign leans into a minimalist aesthetic, setting models including Bebe Parnell against simple, draped fabric backdrops in a palette of cream, lavender, and blue. The imagery emphasises textural contrasts, from glossy crocodile-embossed leathers and structured denim to fluid pinstripe wools. Fashion styling by Jacob K anchors the collection with utilitarian accessories and oversized tailoring, captured under soft natural light. Hair styling by Marco Minunno and makeup by Luca Cianciolo provide a polished finish across the series, which was cast by Andrea Prato and Daniel von der Graf.

Sportmax · Sportmax S/S 25 Lookbook

Sportmax presents the S/S 25 lookbook, a collection that emphasises contemporary tailoring and minimalist silhouettes. Photographed by Ulrich Knoblauch, the imagery features models Apolline Rocco Fohrer and Rejoice Chuol against a stark, seamless white backdrop. The series leans into editorial aesthetics with a focus on high-contrast textures, ranging from sequin-embellished midi dresses to structured denim and ribbed knitwear. The styling by Jacob K utilises bold, sculptural accessories and architectural belts to define the collection's lines. Technical execution relies on clean studio lighting, incorporating elements of chiaroscuro to highlight fabric details and garment construction. Hair by Franco Gobbi and makeup by Vanessa Icareg provide a polished, neutral finish, while casting direction was managed by Andrea Prato and Daniel von der Graf.

Sportmax · Sportmax S/S 2025 Campaign

The Sportmax S/S 2025 campaign presents a series of monochromatic fashion portraits featuring models Jeanne Cadieu and Rejoice Chuol. Captured with an analogue film aesthetic, the imagery leans into a minimalist studio environment to highlight the textures of satin gowns, structured tailoring, and accessories. Photographer Sam Rock employs high-contrast lighting and clean framing to emphasize the architectural lines of the collection. Art direction by SJ Todd anchors the campaign, with fashion styling by Katie Burnett, hair by Olivier Schawalder, and makeup by Yadim. The work maintains a consistent editorial tone, utilizing sharp contours and expressive posing to define the season’s visual identity.