SKIMS: Skims retro intimates
Brand
Date
Jul 2025
Description
SKIMS brings a 1950s-inspired aesthetic to its latest intimates collection in this commercial fashion campaign. Photographed by Ellen von Unwerth, the series captures model Hailey Clauson in a variety of classic pin-up poses that highlight the collection's retro-inspired design details. Styling by Alex White leans into high-contrast glamour, utilising period-accurate hair rollers, bold red lips, and dramatic accessories. The visual language of the campaign shifts between indoor sets lit with commercial flash and outdoor poolside scenes bathed in natural light, reinforcing the editorial quality of the imagery. Each composition explores a distinct vintage lens, from backstage vanity mirrors to lush garden environments.
Style
Lifestyle
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