SKIMS
Skims retro intimates
Brand
ProjectSkims retro intimates
Date
Jul 2025
Description
SKIMS channels 1950s-inspired glamour for its Retro Intimates campaign, capturing a classic pin-up aesthetic across a series of editorial images. Photographed by Ellen von Unwerth, the work leans into a playful, high-contrast visual identity featuring voluminous blonde hair and bold styling by Alex White. Featuring Hailey Clauson, the campaign shifts between indoor vanity settings and lush, sun-drenched outdoor poolside locations. The execution utilizes techniques such as analogue film, flash photography, and natural light to emphasize the collection’s retro sensibility.
Style
Lifestyle
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