The Skims x Nike University Red campaign marks a high-profile sportswear collaboration, blending athletic functionality with a distinct fashion-forward aesthetic. Photographed by Melanie Ramon with production by COUNSEL, the project captures the collection’s vibrant palette across both outdoor field settings and controlled studio environments.
Featuring a diverse group of athletes, the editorial imagery leverages natural light to emphasize the textures of fleece, technical fabrics, and the collaboration’s signature co-branded detailing. The visual narrative shifts between dynamic cheerleading-inspired stunts on turf and clean, graphic studio portraits, all styled by David Friend.
Director of Photography Daniel Vignal provides a cohesive visual thread through the use of vibrant, saturated tones and precise framing. Supporting the project’s polished look are hair stylists Malcolm Marquez and LaDawn Dozier, alongside makeup artists Zaheer Syn, Mecca Dickerson, and Foster Makeup, who contribute to the campaign's minimalist, high-energy commercial appeal.
