SKIMS: Brand Identity

Aug 2025

The SKIMS brand identity project establishes a visual language centered on minimalist precision and tactile craftsmanship. Spanning retail design and bespoke event collateral, the work leans into a monochromatic beige palette to ground the brand’s identity, utilizing emboss and deboss techniques to create depth and shadow across printed materials. The project integrates architectural and graphic elements through the use of sculptural forms, including torso and leg reliefs that echo the brand’s focus on form. Print work, executed by Imprimerie du Marais with graphic design by WØRKS and 3D contributions from Dogan Uludogan, prioritizes negative space and refined typography. This aesthetic extends to the physical retail environment, where store architecture by Rafael de Cardenas features arched stone framing and clean lines. Photographer Matthew White documents these spaces and collateral, emphasizing the consistent, restrained aesthetic across all touchpoints.

Commercial, Clean, Vertical

Emboss & Deboss

Advertising Campaign