SKIMS

Aug 2025

SKIMS presents a refined brand identity that extends from tactile print collateral to the architectural design of its New York flagship store. The project leans into a monochromatic, minimalist aesthetic, using a neutral beige palette to unify the brand’s physical and retail presence. Central to the visual language is an emphasis on craftsmanship and texture. Graphic design by WØRKS and 3D work by Dogan Uludogan utilize emboss and deboss techniques on heavy paper stock to create sculptural representations of the human form. Print production by Imprimerie du Marais maintains this focus on material quality, anchoring the invitations and retail materials in a tactile, clean design vocabulary. This cohesive identity flows into the retail space, where store architecture by Rafael de Cardenas mirrors the sculptural themes found in the print work. Featuring arched structural elements and a restrained, minimalist interior, the space serves as an extension of the brand's graphic identity, captured through the lens of photographer Matthew White.

Commercial, Clean, Vertical

Emboss & Deboss

Advertising Campaign