The SKIMS Everyday Cotton campaign centers on a series of studio portraits showcasing the brand's latest collection. Featuring Hailey Bieber as the primary talent, the project highlights the range through minimalist commercial photography that emphasizes clean lines and understated styling.
Photographer Mert Alas captures the collection across a variety of lighting setups, ranging from bright, high-key studio exposures to moody, monochrome compositions. The imagery utilizes a neutral grey backdrop, focusing on the textures and fit of the cotton garments while maintaining a focused, intimate perspective on the subject.
