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SKIMS: Skims Swim - February 2024

Brand
SKIMS
Date

Feb 2024

Description

The SKIMS Swim February 2024 campaign presents a collection of swimwear through a series of polished, editorial-style imagery. Shot by photographer Charlie Denis, the project alternates between controlled studio settings and outdoor environments, focusing on the silhouettes and textures of the apparel. The studio work utilizes soft, directional lighting and draped fabric backgrounds to maintain a clean, commercial aesthetic. Outdoor frames contrast this with natural light, capturing a glistening, athletic look that aligns with a contemporary fashion lookbook approach. The visual execution throughout the series leans into warm colour grading, providing a consistent identity across the diverse set of portraits and group shots.

Style

Vertical, Warm

Techniques

Natural light

Industries
Swimwear

Associated creatives

Charlie Denis
Charlie DenisPhotographer
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