Samsung: "All Roles" featuring Haley Kalil

Mar 2026

Samsung’s All Roles commercial starring Haley Kalil explores the functionality of mobile privacy features within the context of a busy travel environment. Set within an airplane cabin, the spot follows Kalil as she navigates her smartphone content, highlighting how device technology manages user visibility among fellow passengers. Produced by Chromista, the film utilizes a clean, live-action technique to ground the product interaction in a realistic narrative. The visual execution relies on cinematic lighting to maintain a focused, intimate perspective on the mobile experience, supported by technical contributions from Mr. Bronx Audio Post, Picture Shop, and Hey Beautiful Jerk.

Horizontal, Cinematic, Clean

Transport Hub

TVC / TV Commercial