Samsung
Flip Phone Phone Vertical
Brand
ProjectFlip Phone Phone Vertical
Date
May 2026
Description
Samsung highlights the compact design of its latest flip phone in a vertical commercial starring Sydney Sweeney. Directed by GREATERGOOD, the film captures the device in a contemporary living room setting, utilising live-action technique and warm, natural lighting to frame the interaction between the talent and the technology. The production leans into a polished commercial aesthetic, focusing on the portability and form factor of the handset. The creative execution emphasizes a clean, lifestyle-oriented narrative through dynamic framing and warm interior staging.
Style
Vertical, Commercial, Warm
Industries
Consumer Electronics
Color
Blush
Silver (metallic)
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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