Samsung
Galaxy Ultra
Brand
ProjectGalaxy Ultra
Date
Jul 2026
Description
Samsung spotlights the Galaxy Ultra through a high-fashion commercial that frames the device within the context of a runway show. Captured with live-action technique, the film features models in a minimalist, studio-lit environment, emphasizing the intersection of modern apparel design and consumer technology. The project was produced by GREATERGOOD and utilizes a clean aesthetic to highlight both the sophisticated runway attire and the hardware. The narrative centers on a live audience presentation, positioning the smartphone as an essential tool for documenting the fashion event.
Style
Horizontal, Commercial, Clean
Industries
Designer Fashion
Color
Pure White
Violet
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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