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Samsung Spider-Man: Brand New Day 2026

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Samsung connects its wearable technology to the cinematic world in 'Spider-Man: Brand New Day'. The campaign film integrates live-action urban footage with intricate VFX / visual effects, anchoring the narrative in high-energy street scenes across New York City. The spot features a cinematic atmosphere, leaning into a saturated and warm color grade. Production for the project was led by Chromista.

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