Saint Laurent

Jul 2026

The Respiro 2026 campaign for Saint Laurent serves as a masterclass in atmospheric storytelling, grounding the brand's sharp, high-fashion identity in the rugged, sun-drenched realities of a Mediterranean coastline. Under the visionary creative direction of Anthony Vaccarello, the project leans heavily into cinematic elegance, utilizing natural light to elevate a collection that balances minimalist silhouettes with intricate, artisanal craftsmanship. Photographer Henrik Purienne captures this duality through an editorial lens that feels both immediate and timeless, frequently employing analogue film techniques and 35mm textures to bridge the gap between grit and glamour. The imagery—featuring a diverse cast including Loli Bahia, Mona Tougaard, and Vittoria Ceretti—is anchored by a raw connection to the environment, where craggy stone textures and turbulent seas provide a stark, honest backdrop for delicate lace, voluminous ruffles, and the precise, gilded hardware of the season's accessory lineup. By juxtaposing everyday elements like plastic garden furniture against the high-octane luxury of the Respiro pieces, the campaign creates an evocative narrative of refined escapism. Every composition, from tight macro shots of unique metal-link straps to sprawling landscape portraits, emphasizes a sense of fluid movement and high-contrast composition. It is a cohesive vision that honors the house’s heritage while pushing into a tactile, sensory future, successfully blending commercial clarity with the evocative, dreamlike mood of luxury fashion editorial.

Editorial, Lifestyle, Cinematic

Natural light

Luxury Fashion Houses, Fashion