Rosé poses in a gold lace camisole top, matching knee-length skirt, and sheer tights in front of tall mirrored panels.

Rosé posing with hands behind her head wearing a floral embroidered long-sleeved dress next to an illuminated glass block column.

Rosé poses in an oversized brown tweed blazer and yellow lace skirt in front of a white spiral staircase holding a black handbag.

High-angle view of Rosé wearing an oversized brown tweed jacket, yellow shorts, and holding a black handbag on a white tiled floor.

Model Liu Wen leaning on a metal balcony railing wearing a red jacket and holding a dark leather Saint Laurent handbag in a modern interior.

Black patent leather loafer propped against a dark burgundy vase filled with pink anthurium flowers on a dark surface.

Model Liu Wen reclines on a long dark bench before large gridded windows overlooking a city skyline for Saint Laurent.

Black pebbled leather Saint Laurent shoulder bag next to two pink anthurium flowers in a black vase on a dark shelf.

Liu Wen sits on a dark bench wearing a lace camisole, metallic silver skirt, and pointed slingback heels against a white wall.

Gold spiky floral brooch submerged in a glass of water resting on a window ledge against a blurred city skyline.

Connor Storrie lies on a black carpeted floor wearing an unbuttoned black suit jacket and trousers for Saint Laurent.

Pointed-toe stiletto pump with sheer olive mesh and snakeskin trim resting on a dark ledge in front of vertical wire cables.

Model Connor Storrie posing in a black cropped sweater and striped shirt between two floral arrangements for Saint Laurent.

Dark brown leather Saint Laurent tote bag with metallic YSL monogram resting on a modern white mesh shelf.

Dark green tinted sunglasses placed inside a clear glass tumbler of water on a sleek metallic-edged white shelf.

Connor Storrie wearing dark sunglasses, a black leather jacket, and a striped shirt in a Saint Laurent campaign portrait.

Saint Laurent Fall 2026 Ad Campaign 2026

About

The Saint Laurent Fall 2026 ad campaign masterfully channels the house's signature blend of stark architectural minimalism and high-fashion editorial polish. Under the creative direction of Anthony Vaccarello, the campaign leans into a visual language defined by clean, geometric lines, sterile white palettes, and an abundance of natural light. Captured through the lens of photographer Talia Chetrit, the imagery oscillates between intimate portraiture and sophisticated still-life compositions, utilizing soft lighting to accentuate the tactile richness of textured tweed, metallic silks, and supple leathers. The aesthetic is profoundly cinematic, framed by structured indoor environments that contrast with the organic, often vibrant floral arrangements that punctuate the scene. Whether showcasing the bold geometry of a YSL-branded tote or the sharp silhouette of a snakeskin-trimmed pump, the project employs a restrained, editorial minimalism that allows the luxury goods to occupy the center of the frame. Featuring a diverse cast including Rosé, Liu Wen, and Connor Storrie, the campaign translates current sartorial narratives into a polished lifestyle showcase. By balancing sharp, contemporary fashion statements with nuanced, macro-level product details, the collection achieves a cohesive, high-end commercial appeal that feels both curated and effortlessly modern. The resulting imagery creates a rhythmic, visual exploration of luxury that remains grounded in the precise, clean-lined heritage of the Saint Laurent brand.