Saint Laurent
MYSLF Eau de Toilette
Brand
ProjectMYSLF Eau de Toilette
Date
May 2026
Description
Saint Laurent introduces the MYSLF Eau de Toilette campaign, a fragrance project featuring actor Austin Butler. Directed by Romain Gavras, the film contrasts expansive urban rooftop vistas with quiet, intimate library interiors to frame the product. The execution relies on live-action techniques, utilizing natural light and a clean visual style to focus on the interplay between sharp tailoring and casual apparel. Movement direction by Damien Jalet provides a specific fluidity to the piece, while cinematography by Matias Boucard maintains a cinematic, desaturated palette throughout the edit.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Fragrance
Color
Jet Black
Pure White
Background
Rooftop
Context
TVC / TV Commercial
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