Saint Laurent introduces the campaign for MYSLF Eau de Toilette, a project that anchors the fragrance within a cinematic, urban aesthetic. Starring Austin Butler, the piece transitions between desaturated city exteriors and private interior settings, utilizing natural light to frame the subject.
Directed by Romain Gavras, the commercial employs movement direction by Damien Jalet to explore the protagonist's presence across diverse environments. Cinematography by Matias Boucard maintains a clean, live-action approach, emphasizing the interplay between the wardrobe's sharp tailoring and the surrounding architecture.
