Saint Laurent: MYSLF Eau de Toilette
Brand
Date
May 2026
Description
Saint Laurent introduces the campaign for MYSLF Eau de Toilette, a project that anchors the fragrance within a cinematic, urban aesthetic. Starring Austin Butler, the piece transitions between desaturated city exteriors and private interior settings, utilizing natural light to frame the subject. Directed by Romain Gavras, the commercial employs movement direction by Damien Jalet to explore the protagonist's presence across diverse environments. Cinematography by Matias Boucard maintains a clean, live-action approach, emphasizing the interplay between the wardrobe's sharp tailoring and the surrounding architecture.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Rooftop
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.