Saint Laurent

Fall 26

Brand

Date

Sep 2026

Description

Saint Laurent’s Fall 26 campaign centers on a focused, intimate portrait, defined by a minimalist approach to luxury fashion imagery. Directed by Talia Chetrit with creative direction from Anthony Vaccarello, the film utilizes a live-action technique to explore detail and character through close-up framing. The aesthetic features a polished, cinematic sensibility. The styling, managed by Paul Sinclaire, pairs classic tailoring with sharp accessories, complemented by hair and makeup work from Benjamin Muller and Dick Page. Cinematography by Lucas Chemotti maintains a soft, neutral backdrop that keeps the focus squarely on the subject's expression and attire.

Style

Horizontal, Commercial, Cinematic, Polished

Industries

Luxury Fashion Houses

Color

Jet Black

Pure White

Context

Advertising Campaign, TVC / TV Commercial