Pucci
Featured Pucci projects
This week's top Pucci projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Pucci · Summer 2026 Ad Campaign
For the Pucci Summer 2026 ad campaign, creative director Camille Miceli and photographer Tim El Kaïm transport the viewer to the sun-drenched Mediterranean coast, creating a visual narrative that perfectly encapsulates the intersection of heritage luxury fashion and modern escapism. Through a series of striking images, the campaign leans into editorial minimalism, allowing the brand’s iconic, vibrant geometric prints to take center stage against a backdrop of weathered sandstone and ancient stone archways. Model Lulu Tenney brings an effortless, direct confidence to the frame, while the collaborative efforts of stylist Emmanuelle Alt ensure every ensemble, from the floor-length skirts to the athletic-inspired sets, resonates with the house’s signature flair for saturated color and intricate pattern play. By utilizing natural light as a primary narrative tool, the production team at Al Dente Paris emphasizes the tactile textures of the environment, contrasting the modern, sharp silhouettes of the collection with the rugged, timeless history of the stone settings. With hair by Damien Boissinot and makeup by Diane Kendal, the aesthetic remains grounded yet aspirational, perfectly balancing commercial appeal with high-fashion artistry. The result is a cohesive lifestyle campaign that feels both grounded in geography and untethered by time, proving that Pucci’s mastery of bold graphic expression remains as relevant and evocative as ever in the contemporary luxury fashion market.
Project Pucci · 'IL PALIO' Fall 2026 Ad Campaign
Pucci leans into its storied heritage with the IL PALIO Fall 2026 ad campaign, a vibrant exploration of movement and high-fashion nostalgia. Under the astute creative direction of Camille Miceli, the house successfully captures the essence of a modern, disco-infused era while anchoring its signature abstract swirl motifs in contemporary silhouettes. The editorial narrative centers on model Grace Elisabeth, who brings an infectious, playful energy to the frame, dancing against a shimmering silver metallic curtain that acts as the perfect foil to the collection’s opulent gold textiles. Captured by photographer and director Carlijn Jacobs, the campaign utilizes a sharp hard flash lighting technique and high-speed freeze imagery to emphasize the kinetic grace of the subject. These creative choices evoke a distinct 1970s atmosphere, transforming the static medium into a dynamic celebration of glamour. By balancing the brand’s archival visual language with a fresh, punchy aesthetic, this fashion campaign feels both reverent to its roots and urgent in its execution. The interplay between the hard light, the rich gold hardware, and the intentional shadow play results in a compelling visual story that reinforces the label's identity as a leader in designer fashion, proving that even the most established luxury heritage brands can maintain a sense of spontaneity and high-energy joy within the competitive landscape of modern commercial advertising.
Project Pucci · 'Initials E.P.' Resort 2023 Ad Campaign
For the Initials E.P. Resort 2023 ad campaign, Pucci delivers a masterclass in Mediterranean elegance, firmly grounding its heritage prints within the timeless landscape of Florence, Italy. Under the guidance of Artistic Director Camille Miceli and the visionary eye of creative agency Al Dente Paris, the campaign channels a sophisticated, sun-drenched aesthetic that celebrates the brand's iconic geometric motifs. Captured by photographer Vito Fernicola, the imagery leans into a cinematic quality, juxtaposing the bold, kaleidoscopic energy of the Resort collection against the rustic, weathered stone textures of the city. Model Raquel Zimmermann embodies the effortless allure of the collection, with her presence elevated by expert styling from Katie Grand and polished hair and makeup by Sydney Hayes and Miranda Joyce. These editorial portraits utilize natural light to create high-contrast visuals, where the sharp, vibrant patterns of the kaftans and bodysuits contrast beautifully with the hazy, architectural backdrop of the Brunelleschi dome. By blending lifestyle warmth with a distinct editorial minimalism, the campaign captures a sense of place that feels both nostalgic and refreshingly contemporary. The result is a series of portraits that feels like a love letter to Italian luxury, ensuring that the Pucci archive remains as dynamic and visually commanding as ever in this new season.
Project Pucci, Fusalp · Holiday 2023 Ad Campaign
The Pucci x Fusalp Holiday 2023 ad campaign masterfully bridges the gap between high-performance alpine gear and the storied, kaleidoscopic heritage of Italian luxury. Captured through the lens of photographer Vito Fernicola, the campaign leans into a sharp, minimalist aesthetic that allows the collection’s vibrant, abstract-patterned textiles to take center stage. Set against stark white and olive green backdrops, the studio commercial shoot employs high-key lighting to emphasize the juxtaposition between sleek, ergonomic silhouettes and tactile, voluminous faux-fur accents. Under the collaborative creative direction of Camille Miceli and Mathilde Lacoste, the imagery functions as an editorial showcase of kinetic movement, ranging from dynamic aerodynamic tucks to poised, sculptural stances. Stylist Jacob K deftly anchors the flamboyant, multicolored graphic prints—a signature of the Pucci house—with the technical precision of Fusalp’s ski-ready apparel, while beauty looks by Benjamin Muller and Lucy Bridge maintain a crisp, refined finish that complements the bold color stories. Featuring model Annemary Aderibigbe, the work operates with a cinematic intensity that feels both retro-futuristic and hyper-contemporary. By utilizing a clean, studio strobe technique, the campaign strips away narrative clutter, focusing entirely on the technical prowess of the garments and the high-fashion dialogue between two distinct design legacies, ultimately framing the collection as a sophisticated, essential uniform for the modern winter season.
Project Pucci · 'Very Vivara' Spring 2024 Ad Campaign
For the Very Vivara Spring 2024 ad campaign, Pucci creative director Camille Miceli orchestrates a vibrant homecoming that leans into the house’s iconic heritage through a contemporary lens. Photographed by Mario Sorrenti, the series captures the essence of Mediterranean luxury fashion, utilizing natural light to amplify the bold, graphic intensity of the brand’s signature abstract patterns. Model Vittoria Ceretti anchors the visuals, moving seamlessly between the sun-drenched pool decks and aquatic environments that serve as the campaign’s primary setting. The creative execution balances editorial minimalism with the high-octane color palettes synonymous with the label, as seen in the striking contrast between the fluid geometry of the clothing and the deep, immersive blues of the water. Stylist Jacob K elevates the collection’s presence through precise layering, while hair stylist Tomo Jidai and makeup artist Lucia Pica contribute to the sleek, polished aesthetic that defines the look. Through a sophisticated interplay of sharp shadows, light flares, and sculptural compositions, the campaign reads as a modern manifesto for resort living. By blending the organic textures of water and sunlight with the precise, high-fashion silhouettes of the season, the collaborative work from Al Dente and the creative team encapsulates a mood that is at once nostalgic and refreshingly immediate, solidifying Pucci’s enduring legacy in the global luxury landscape.
Project Pucci · 'Marmo' Spring 2025 Ad Campaign
Pucci leans into its storied heritage with the Marmo Spring 2025 ad campaign, a vibrant homage to mid-century glamour that seamlessly bridges the brand’s archival legacy with a contemporary editorial vision. Shot with a crisp, cinematic sensibility under the expansive desert sky, the imagery channels the quintessential jet-set lifestyle synonymous with the storied fashion house. Photographer Drew Vickers masterfully captures the essence of the collection, utilizing warm natural light to accentuate the high-contrast textures of Pucci’s signature abstract wave and geometric prints. The aesthetic is anchored by the striking presence of model Bibi Breslin, whose voluminous, 1960s-inspired bouffant hairstyle—meticulously crafted by Eugene Souleiman—serves as the perfect period-referencing counterpoint to the sharp, modern silhouettes of the garments. With creative direction from Camille Miceli and the production expertise of Al Dente, the project achieves a sophisticated, curated atmosphere. Every frame, from the sun-drenched poolside poses to the deliberate framing against modernist architecture, reads as a refined lifestyle exploration. The collaboration of stylist Jacob Kjeldgaard and makeup artist Lucy Bridge further elevates the ensemble, ensuring that the interplay between the retro prints and the minimalist desert setting remains tight and cohesive. This campaign serves as a polished testament to enduring luxury, proving that the house's iconic motifs remain as relevant and visually arresting today as they were in their storied past.
Project Pucci · 'Passepartout' Fall 2025 Ad Campaign
The Pucci Passepartout Fall 2025 campaign marks a sophisticated evolution for the storied luxury fashion house, blending heritage motifs with a modern, monochromatic rigor. Under the creative direction of Camille Miceli, the project leans into a high-contrast visual language that feels both timeless and sharp. The campaign centers on two distinct pillars: the tactile depth of the new leather accessories and the iconic, fluid energy of the house's signature prints. Utilizing studio strobe lighting, the imagery achieves a polished, crisp aesthetic that elevates every detail of the collection. The still-life compositions, characterized by their sculptural use of black leather, create a rich dialogue between texture and form. This is perfectly balanced by the dynamic portraiture featuring Naomi Campbell, whose presence brings a sense of effortless poise to the editorial frames. By isolating the metallic gold and olive geometric patterns against deep, dark backdrops, the campaign channels a sense of editorial minimalism that allows the craftsmanship to speak for itself. Whether capturing the subtle sheen of a hobo-style bag or the rhythmic movement of a knit sweater, the photography remains committed to an elevated, commercial finish. This series serves as a definitive statement on the house's forward-looking identity, proving that even as Pucci embraces bold, abstract patterns, the core of the brand remains rooted in elegance and precise, clean composition.
Project Pucci · Holiday 2025 Ad Campaign
Pucci leans into a bold, architectural vision for its Holiday 2025 ad campaign, masterfully blending the house's signature graphic intensity with a modern, minimalist aesthetic. Captured through the sharp, objective lens of photographer Johnny Dufort, the editorial fashion work centers on model Lennon Sorrenti, who commands the frame with a deliberate, angular grace. The imagery trades the brand's usual maximalist whimsy for a cleaner, high-concept approach, set against a stark grey backdrop that allows the swirling, abstract prints of the hooded puffer silhouettes to take center stage. Through the creative direction of Camille Miceli, the project utilizes studio strobe lighting to emphasize the high-gloss sheen of the technical fabrics, creating a mirror-like reflection that adds depth and structural intrigue to the composition. Stylist Jacob K grounds the look with an eye for precise, contemporary layering, while the combined efforts of hair stylist Ryan Mitchell and makeup artist Min Kim refine the overall aesthetic to feel both high-fashion and strikingly grounded. With movement direction by MJ Harper and casting by Piergiorgio Del Moro, the campaign successfully elevates the luxury fashion brand's seasonal narrative into something far more sophisticated than a standard holiday showcase, proving that Pucci remains at the forefront of visual storytelling by embracing both movement and stark commercial minimalism.
Project Pucci · Holiday 2025 Ad Campaign
Pucci unveils its Holiday 2025 ad campaign, featuring model Irina Shayk in a series of studio portraits that highlight the house's signature geometric motifs and fluid silk textiles. Under the creative direction of Camille Miceli, the campaign leans into a clean, minimalist aesthetic that isolates the intricate patterns and rich metallic textures of the collection. Executed with a polished editorial approach, the campaign utilizes soft beauty light and even studio illumination to contrast vibrant red lip makeup against neutral backdrops. The imagery captures a range of expressions, moving from candid, joyful laughter to poised portraits, emphasizing the versatility of the accessories and bold graphic prints.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
