Pucci
Holiday 2025 Ad Campaign
Brand
ProjectHoliday 2025 Ad Campaign
Date
Dec 2025
Description
Pucci unveils its Holiday 2025 ad campaign, featuring model Irina Shayk in a series of studio portraits that highlight the house's signature geometric motifs. The creative direction by Camille Miceli focuses on the juxtaposition of bold, swirling patterns against a minimalist, neutral backdrop. The series leans into a polished aesthetic, utilizing beauty light and soft lighting to accentuate the textures of silk headscarves, metallic tops, and intricate gold jewelry. The imagery maintains a clean, editorial look, emphasizing the vibrancy of the collection through consistent styling choices.
Style
Vertical, Commercial, Clean, Polished
Industries
Luxury Fashion Houses
Color
Crimson
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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