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Model Irina Shayk wearing a printed silk hooded top and matching headscarf for Pucci
Close-up portrait of Irina Shayk wearing a patterned silk headscarf and matching halter top for Pucci Holiday 2025 ad campaign.
Model Irina Shayk wearing a patterned headscarf and printed blouse for Pucci Holiday 2025 ad campaign.
Model Irina Shayk wearing a patterned silk headscarf and a sleeveless metallic top against a plain light background
Close-up portrait of Irina Shayk wearing a patterned silk headscarf and matching top with statement gold earrings against a light background.
Model Irina Shayk wearing a patterned Pucci headscarf and matching printed top with bold gold jewelry against a white background.
Model Irina Shayk wearing a patterned silk headscarf and matching geometric top with bright red lipstick against a plain white background.
Irina Shayk wearing a printed silk scarf and matching patterned blouse with vibrant red lipstick against a plain white background for Pucci
Model Irina Shayk wearing a printed silk hooded top and matching headscarf for Pucci
Close-up portrait of Irina Shayk wearing a patterned silk headscarf and matching halter top for Pucci Holiday 2025 ad campaign.
Model Irina Shayk wearing a patterned headscarf and printed blouse for Pucci Holiday 2025 ad campaign.

Pucci Holiday 2025 Ad Campaign 2025

About

Pucci unveils its Holiday 2025 ad campaign, featuring model Irina Shayk in a series of studio portraits that highlight the house's signature geometric motifs and fluid silk textiles. Under the creative direction of Camille Miceli, the campaign leans into a clean, minimalist aesthetic that isolates the intricate patterns and rich metallic textures of the collection. Executed with a polished editorial approach, the campaign utilizes soft beauty light and even studio illumination to contrast vibrant red lip makeup against neutral backdrops. The imagery captures a range of expressions, moving from candid, joyful laughter to poised portraits, emphasizing the versatility of the accessories and bold graphic prints.

Brand

Pucci

Credits

Camille Miceli
Pucci Creative Director
Irina Shayk
Models

Industries

Luxury Fashion Houses

Styles

VerticalCommercialCleanPolished
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