Pucci: Holiday 2025 Ad Campaign

Dec 2025

Pucci unveils its Holiday 2025 ad campaign, featuring model Irina Shayk in a series of studio portraits that highlight the house's signature geometric motifs and fluid silk textiles. Under the creative direction of Camille Miceli, the campaign leans into a clean, minimalist aesthetic that isolates the intricate patterns and rich metallic textures of the collection. Executed with a polished editorial approach, the campaign utilizes soft beauty light and even studio illumination to contrast vibrant red lip makeup against neutral backdrops. The imagery captures a range of expressions, moving from candid, joyful laughter to poised portraits, emphasizing the versatility of the accessories and bold graphic prints.

Vertical, Commercial, Clean, Polished

White Seamless

Advertising Campaign