Pucci

Sep 2025

The Pucci Passepartout Fall 2025 campaign marks a sophisticated evolution for the storied luxury fashion house, blending heritage motifs with a modern, monochromatic rigor. Under the creative direction of Camille Miceli, the project leans into a high-contrast visual language that feels both timeless and sharp. The campaign centers on two distinct pillars: the tactile depth of the new leather accessories and the iconic, fluid energy of the house's signature prints. Utilizing studio strobe lighting, the imagery achieves a polished, crisp aesthetic that elevates every detail of the collection. The still-life compositions, characterized by their sculptural use of black leather, create a rich dialogue between texture and form. This is perfectly balanced by the dynamic portraiture featuring Naomi Campbell, whose presence brings a sense of effortless poise to the editorial frames. By isolating the metallic gold and olive geometric patterns against deep, dark backdrops, the campaign channels a sense of editorial minimalism that allows the craftsmanship to speak for itself. Whether capturing the subtle sheen of a hobo-style bag or the rhythmic movement of a knit sweater, the photography remains committed to an elevated, commercial finish. This series serves as a definitive statement on the house's forward-looking identity, proving that even as Pucci embraces bold, abstract patterns, the core of the brand remains rooted in elegance and precise, clean composition.

Commercial, Editorial

Studio strobe

Luxury Fashion Houses, Fashion