Pucci

Sep 2025

The Pucci Passepartout Fall 2025 campaign marks a sophisticated evolution for the storied luxury fashion house, blending heritage motifs with a modern, monochromatic rigor. Under the creative direction of Camille Miceli, the project leans into a high-contrast visual language that feels both timeless and sharp. The campaign centers on two distinct pillars: the tactile depth of the new leather accessories and the iconic, fluid energy of the house's signature prints. Utilizing studio strobe lighting, the imagery achieves a polished, crisp aesthetic that elevates every detail of the collection. The still-life compositions, characterized by their sculptural use of black leather, create a rich dialogue between texture and form. This is perfectly balanced by the dynamic portraiture featuring Naomi Campbell, whose presence brings a sense of effortless poise to the editorial frames. By isolating the metallic gold and olive geometric patterns against deep, dark backdrops, the campaign channels a sense of editorial minimalism that allows the craftsmanship to speak for itself. Whether capturing the subtle sheen of a hobo-style bag or the rhythmic movement of a knit sweater, the photography remains committed to an elevated, commercial finish. This series serves as a definitive statement on the house's forward-looking identity, proving that even as Pucci embraces bold, abstract patterns, the core of the brand remains rooted in elegance and precise, clean composition.