Pucci x Fusalp
Holiday 2023 Ad Campaign
Nov 2023
The Pucci x Fusalp Holiday 2023 ad campaign masterfully bridges the gap between high-performance alpine gear and the storied, kaleidoscopic heritage of Italian luxury. Captured through the lens of photographer Vito Fernicola, the campaign leans into a sharp, minimalist aesthetic that allows the collection’s vibrant, abstract-patterned textiles to take center stage. Set against stark white and olive green backdrops, the studio commercial shoot employs high-key lighting to emphasize the juxtaposition between sleek, ergonomic silhouettes and tactile, voluminous faux-fur accents. Under the collaborative creative direction of Camille Miceli and Mathilde Lacoste, the imagery functions as an editorial showcase of kinetic movement, ranging from dynamic aerodynamic tucks to poised, sculptural stances. Stylist Jacob K deftly anchors the flamboyant, multicolored graphic prints—a signature of the Pucci house—with the technical precision of Fusalp’s ski-ready apparel, while beauty looks by Benjamin Muller and Lucy Bridge maintain a crisp, refined finish that complements the bold color stories. Featuring model Annemary Aderibigbe, the work operates with a cinematic intensity that feels both retro-futuristic and hyper-contemporary. By utilizing a clean, studio strobe technique, the campaign strips away narrative clutter, focusing entirely on the technical prowess of the garments and the high-fashion dialogue between two distinct design legacies, ultimately framing the collection as a sophisticated, essential uniform for the modern winter season.
Editorial, Commercial
Studio strobe
Luxury Fashion Houses, Fashion
