Pucci

Mar 2025

Pucci leans into its storied heritage with the Marmo Spring 2025 ad campaign, a vibrant homage to mid-century glamour that seamlessly bridges the brand’s archival legacy with a contemporary editorial vision. Shot with a crisp, cinematic sensibility under the expansive desert sky, the imagery channels the quintessential jet-set lifestyle synonymous with the storied fashion house. Photographer Drew Vickers masterfully captures the essence of the collection, utilizing warm natural light to accentuate the high-contrast textures of Pucci’s signature abstract wave and geometric prints. The aesthetic is anchored by the striking presence of model Bibi Breslin, whose voluminous, 1960s-inspired bouffant hairstyle—meticulously crafted by Eugene Souleiman—serves as the perfect period-referencing counterpoint to the sharp, modern silhouettes of the garments. With creative direction from Camille Miceli and the production expertise of Al Dente, the project achieves a sophisticated, curated atmosphere. Every frame, from the sun-drenched poolside poses to the deliberate framing against modernist architecture, reads as a refined lifestyle exploration. The collaboration of stylist Jacob Kjeldgaard and makeup artist Lucy Bridge further elevates the ensemble, ensuring that the interplay between the retro prints and the minimalist desert setting remains tight and cohesive. This campaign serves as a polished testament to enduring luxury, proving that the house's iconic motifs remain as relevant and visually arresting today as they were in their storied past.

Editorial, Editorial, Lifestyle, Lifestyle, Lifestyle

Natural light, Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion, Fashion