Pucci

Jun 2023

For the Initials E.P. Resort 2023 ad campaign, Pucci delivers a masterclass in Mediterranean elegance, firmly grounding its heritage prints within the timeless landscape of Florence, Italy. Under the guidance of Artistic Director Camille Miceli and the visionary eye of creative agency Al Dente Paris, the campaign channels a sophisticated, sun-drenched aesthetic that celebrates the brand's iconic geometric motifs. Captured by photographer Vito Fernicola, the imagery leans into a cinematic quality, juxtaposing the bold, kaleidoscopic energy of the Resort collection against the rustic, weathered stone textures of the city. Model Raquel Zimmermann embodies the effortless allure of the collection, with her presence elevated by expert styling from Katie Grand and polished hair and makeup by Sydney Hayes and Miranda Joyce. These editorial portraits utilize natural light to create high-contrast visuals, where the sharp, vibrant patterns of the kaftans and bodysuits contrast beautifully with the hazy, architectural backdrop of the Brunelleschi dome. By blending lifestyle warmth with a distinct editorial minimalism, the campaign captures a sense of place that feels both nostalgic and refreshingly contemporary. The result is a series of portraits that feels like a love letter to Italian luxury, ensuring that the Pucci archive remains as dynamic and visually commanding as ever in this new season.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion