Pucci

Nov 2025

Pucci leans into a bold, architectural vision for its Holiday 2025 ad campaign, masterfully blending the house's signature graphic intensity with a modern, minimalist aesthetic. Captured through the sharp, objective lens of photographer Johnny Dufort, the editorial fashion work centers on model Lennon Sorrenti, who commands the frame with a deliberate, angular grace. The imagery trades the brand's usual maximalist whimsy for a cleaner, high-concept approach, set against a stark grey backdrop that allows the swirling, abstract prints of the hooded puffer silhouettes to take center stage. Through the creative direction of Camille Miceli, the project utilizes studio strobe lighting to emphasize the high-gloss sheen of the technical fabrics, creating a mirror-like reflection that adds depth and structural intrigue to the composition. Stylist Jacob K grounds the look with an eye for precise, contemporary layering, while the combined efforts of hair stylist Ryan Mitchell and makeup artist Min Kim refine the overall aesthetic to feel both high-fashion and strikingly grounded. With movement direction by MJ Harper and casting by Piergiorgio Del Moro, the campaign successfully elevates the luxury fashion brand's seasonal narrative into something far more sophisticated than a standard holiday showcase, proving that Pucci remains at the forefront of visual storytelling by embracing both movement and stark commercial minimalism.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion